The first edition of TOURismo in Libertà will see the light in the framework of VITA ALL’ARIA APERTA, scheduled from 2 to 5 February 2017. The exhibition sets out to be a meeting point for all local actors, Tuscan and European, wishing to enhance their own territory and promote its identity, crafts, history, traditions, cultural, wine and food specialities, to the attention of the mainstream media industry, travel agencies, tour operators and the general public. A pavilion dedicated to territorial identity and to the promotion of resources, starting with the excellence and the typical products of each area, to attract tourists and restore dynamism in areas full of resources and potential often underutilised. A concrete project of development that aims to sharing experiences and marketing planning tools through the direct involvement of all the Municipalities in the Province of Massa Carrara and their European twin-cities, in a key that is capable of enhancing the synergy, both strategic and operational, between institutions and private initiatives, institutions and associations.

An opportunity to make network marketing

The project aims to become a place for discussion for all Subjects that deal with local development and an opportunity for all of them to present the tools and the strategies adopted in order to give concrete answers to the needs of the territories with respect to economic and tourism fields, handicrafts and agro-food sectors. In this scenario, through their representatives, territories will have the opportunity to meet each other and with businesses, tourism operators, consultants and associations, to create opportunities for discussion and collaboration that focus on a shared will of promotion and development.

The products on display

Within the dedicated pavilion will host: agritourism companies, tour operators, travel agencies, trade associations, trade media. The pavilion will see the participation of the municipalities of Carrara, Massa, Montignoso, Fosdinovo, Aulla, Podenzana, Pontremoli, Filattiera, Casola in Lunigiana Villafranca in Lunigiana, Mulazzo, Bagnone, Comano Fivizzano, Licciana Nardi, Zeri. Among the participants, there will also be the sister-towns of the municipalities of the Province of Massa Carrara; Regione Toscana, F.I.F. (Italian Federation of Terrain Vehicles), Chamber of Commerce of Massa-Carrara.


An excellent partner: Carnevale di Viareggio

To take advantage of the benefits resulting from the vicinity, both geographical and chronological, between VITA ALL’ARIA APERTA and the traditional show offered every year in the near town of Viareggio, CarraraFiere has signed an agreement with the organizers of Carnevale di Viareggio to make the most of the promotional resources available, to create together TOUR PACKAGES aimed to attract camper and general visitors in the Apuan-Versilian territory. In this framework, the packages set out to give visibility to tourism and local accommodation facilities and to promote the beauties of the entire area, from the breathtaking sceneries offered by the Apuan Alps, the famous marble quarries and the old town of Carrara, not to mention typical food and wine specialities alongside with the great initiatives proposed by Carnevale di Viareggio, with its incredible parades of floats.